Pure Growth approached LoopMe with the task of raising awareness for the Jockey brand and their “Show ‘Em What’s Underneath” campaign. Originally a test, this campaign turned into a four-flight, full-year PurchaseLoop effort that ran throughout 2017.
For it’s mid-year effort, LoopMe worked with Pure Growth and Jockey to create both story-driven and shoppable full-screen rich media units, as well as pre-roll units. In addition, LoopMe employed two surveys: one asking if Jockey represented the user’s personal style to measure brand affinity, and the other asking how likely the user was to purchase a Jockey product, measuring purchase intent.
Through PurchaseLoop, awareness of the Jockey brand rose by 70%, and purchase intent increased by 30%.