2017 LoopMe Awards - US

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Nov 
2nd
- 
Nov 
3rd
, 
2017

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About The Event

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October 
30
, 
2017

THE 2017 LOOPME AWARDS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Congratulations to the 2017 winners

norwegian air & vizeum



scroll below to view all finalists


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about the AWARDS

The LoopMe Awards celebrate the best in AI-optimized mobile video advertising.

 
These campaigns have used Artificial Intelligence

in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.



the finalists

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

AUDI

Summer of Audi

PHD Media



Audi was one of the first brands in the United States to run a PurchaseLoop | Foot Traffic campaign with the intent of increasing dealership visits in their Sunbelt market (Los Angeles).


To reach in-market luxury auto shoppers, LoopMe leveraged high impact and custom mobile creative formats, including full-screen video and rich media units.


Using location data from Placed and AI optimization, LoopMe was able to track and directly optimize for dealership visitation, serving ads only toward audiences and environments with the highest propensity for visiting an Audi dealership. The use of this technology resulted in a +31% increase in visits to dealerships in the LA area.


LoopMe’s AI optimization also increased VR by 12%, resulting in a +80% VCR overall.


VOTE BELOW

JOCKEY

Show 'Em What's Underneath 

Pure Growth


Pure Growth approached LoopMe with the task of raising awareness for the Jockey brand and their “Show ‘Em What’s Underneath” campaign. Originally a test, this campaign turned into a four-flight, full-year PurchaseLoop effort that ran throughout 2017.


For it’s mid-year effort, LoopMe worked with Pure Growth and Jockey to create both story-driven and shoppable full-screen rich media units, as well as pre-roll units. In addition, LoopMe employed two surveys: one asking if Jockey represented the user’s personal style to measure brand affinity, and the other asking how likely the user was to purchase a Jockey product, measuring purchase intent.


Through PurchaseLoop, awareness of the Jockey brand rose by 70%, and purchase intent increased by 30%.



VOTE BELOW 

BUTTERBALL

Every Day

Y&R


Y&R worked with LoopMe in the Summer of 2017 to promote Butterball’s Every Day campaign, with the goal to increase brand awareness and purchase intent amongst ad viewers for the brand’s new products.


The campaign used pre-roll video ad units along with concurrent surveys to measure increases in brand metrics, asking users how likely they would be to purchase Butterball’s turkey bacon, sausage, or frozen burger products.


LoopMe’s display of the Butterball ad increased purchase intent by +26% (exposed AI). The campaign also surpassed both benchmarks for VCR (+80%) and CTR (+0.35%). LoopMe’s AI accounted for a +3% uplift in VCR and +50% uplift in CTR.


The campaign also finished with a brand safety rating of 99.8%, verified by IAS.

 

VOTE BELOW

NORWEGIAN AIR

737 Max Transatlantic

Vizeum

Throughout 2017, Norwegian Air has rapidly expanded their list of American origin cities, offering dozens of new European destinations. Despite the proliferation, the affordable airline was struggling with awareness for their newly accessible routes in key North East markets. Vizeum partnered with LoopMe on Norwegian Air’s inaugural 737-Max campaign to drive awareness of their new non-stop routes to Ireland and Scotland.

 

To generate a big splash in the North East about these new direct routes, LoopMe created a custom rich media unit specific to each DMA that encouraged users to discover the various Ireland and Scotland destination possibilities Norwegian Air serviced. The user could engage in a fun and interactive way by dragging the plane from their local airport to potential destinations.

 

To measure brand impact outside of standard metrics, LoopMe asked a group of control and exposed users within the target audience if they knew of these new non-stop routes to measure initial awareness. Once the responses were analyzed, LoopMe's AI & DMP worked in tandem to actively target an optimized audience segment with the Norwegian Air creative to increase awareness. LoopMe’s custom creative and optimization was able to increase awareness of Norwegian Air's new non-stop routes by 94%.

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2017 LoopMe Awards - US
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WHAT DOES THE WINNER RECEIVE?

  

The winning campaign will be featured in an Adweek piece in December 2017. Other awards and prizes include a custom-designed trophy for display, a free in-audience survey & analysis by LoopMe's data science team, and more.

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WHAT IS PURCHASELOOP?

 

PurchaseLoop is LoopMe's award-winning ad tech product which uses real-time user survey and location data to optimize campaign delivery toward brand outcomes. With this technology, ads are only shown to the users most likely to undergo a change in opinion, visit a store or make a
purchase.

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WHEN WILL THE WINNER BE ANNOUNCED? 

 

The winner of the 2017 LoopMe Awards will be announced on November 8th at our end of year celebration in New York City. For more information on the event, please contact your local sales representative.

LoopMe is the world’s largest mobile video platform, reaching over 2 billion devices worldwide, through pre-roll, native and rich media video advertising formats.

 

Driven by data and artificial intelligence, LoopMe’s technology specializes in real-time optimization towards brand metrics such as purchase intent and brand favorability, foot traffic and sales.


2017 LoopMe Awards - US
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