Audi was one of the first brands in the United States to run a PurchaseLoop | Foot Traffic campaign with the intent of increasing dealership visits in their Sunbelt market (Los Angeles).

To reach in-market luxury auto shoppers, LoopMe leveraged high impact and custom mobile creative formats, including full-screen video and rich media units.

Using location data from Placed and AI optimization, LoopMe was able to track and directly optimize for dealership visitation, serving ads only toward audiences and environments with the highest propensity for visiting an Audi dealership. The use of this technology resulted in a +31% increase in visits to dealerships in the LA area.

LoopMe’s AI optimization also increased VR by 12%, resulting in a +80% VCR overall.

Pure Growth approached LoopMe with the task of raising awareness for the Jockey brand and their “Show ‘Em What’s Underneath” campaign. Originally a test, this campaign turned into a four-flight, full-year PurchaseLoop effort that ran throughout 2017.

For it’s mid-year effort, LoopMe worked with Pure Growth and Jockey to create both story-driven and shoppable full-screen rich media units, as well as pre-roll units. In addition, LoopMe employed two surveys: one asking if Jockey represented the user’s personal style to measure brand affinity, and the other asking how likely the user was to purchase a Jockey product, measuring purchase intent.

Through PurchaseLoop, awareness of the Jockey brand rose by 70%, and purchase intent increased by 30%.

Y&R worked with LoopMe in the Summer of 2017 to promote Butterball’s Every Day campaign, with the goal to increase brand awareness and purchase intent amongst ad viewers for the brand’s new products.

The campaign used pre-roll video ad units along with concurrent surveys to measure increases in brand metrics, asking users how likely they would be to purchase Butterball’s turkey bacon, sausage, or frozen burger products.

LoopMe’s display of the Butterball ad increased purchase intent by +26% (exposed AI). The campaign also surpassed both benchmarks for VCR (+80%) and CTR (+0.35%). LoopMe’s AI accounted for a +3% uplift in VCR and +50% uplift in CTR.

The campaign also finished with a brand safety rating of 99.8%, verified by IAS.

Throughout 2017, Norwegian Air has rapidly expanded their list of American origin cities, offering dozens of new European destinations. Despite the proliferation, the affordable airline was struggling with awareness for their newly accessible routes in key North East markets. Vizeum partnered with LoopMe on Norwegian Air’s inaugural 737-Max campaign to drive awareness of their new non-stop routes to Ireland and Scotland.

To generate a big splash in the North East about these new direct routes, LoopMe created a custom rich media unit specific to each DMA that encouraged users to discover the various Ireland and Scotland destination possibilities Norwegian Air serviced. The user could engage in a fun and interactive way by dragging the plane from their local airport to potential destinations.

To measure brand impact outside of standard metrics, LoopMe asked a group of control and exposed users within the target audience if they knew of these new non-stop routes to measure initial awareness. Once the responses were analyzed, LoopMe's AI & DMP worked in tandem to actively target an optimized audience segment with the Norwegian Air creative to increase awareness. LoopMe’s custom creative and optimization was able to increase awareness of Norwegian Air's new non-stop routes by 94%.